top of page

Drive Real Results.
Your Growth.

‎ 

Fanatics 
Performance-Driven Betting Campaign in the U.S.

Challenge:

Fanatics, a giant in fan merchandise, entered the real-money gaming market with a bold vision: to drive quality user acquisition for their Sportsbook & Casino app across key regulated U.S. states. The target was clear — first-time depositors (FTDs) who stick, play, and redeposit.

Our Solution:

FuelMyApp executed a highly-targeted campaign across our exclusive pre-bought in-app inventory, tapping into sports-heavy, casino-friendly environments.

Fanatics

Highlights:

  • Focused on   states: NJ, PA, OH, CO, NY

  • FTD, redeposit, and D7 retention as core events

  • Creative localization based on live sports schedules

  • MMP integration with Appsflyer for granular tracking

What Made It Work:

  • Access to high-quality betting audiences via direct app inventory

  • Real-time optimization based on user actions

  • Geo-focused campaigns tied to state regulations & promos

  • Seamless sync with client for rapid feedback loops

Ready to Build Like Fanatics? :

Let’s launch your campaign and turn downloads into deposits.

wired-outline-453-savings-pig-hover-pinch (3).webp
500+

First-Time Deposits (FTDs)

wired-outline-945-dividends-hover-pinch.webp
75%

of users made a redeposit

wired-outline-1948-aztec-calendar-hover-pinch (2).webp
57%

Day 7 retention

wired-outline-500-fingerprint-security-hover-pinch.webp
2.46%

P360 Fraud Rate

Case Studies FuelMyApp
Case Studies FuelMyApp

Let's Create 

The Next Case Study Together

bottom of page