
Drive Real Results.
Your Growth.
Fanatics
Performance-Driven Betting Campaign in the U.S.
Challenge:
Fanatics, a giant in fan merchandise, entered the real-money gaming market with a bold vision: to drive quality user acquisition for their Sportsbook & Casino app across key regulated U.S. states. The target was clear — first-time depositors (FTDs) who stick, play, and redeposit.
Our Solution:
FuelMyApp executed a highly-targeted campaign across our exclusive pre-bought in-app inventory, tapping into sports-heavy, casino-friendly environments.

Highlights:
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Focused on states: NJ, PA, OH, CO, NY
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FTD, redeposit, and D7 retention as core events
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Creative localization based on live sports schedules
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MMP integration with Appsflyer for granular tracking
What Made It Work:
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Access to high-quality betting audiences via direct app inventory
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Real-time optimization based on user actions
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Geo-focused campaigns tied to state regulations & promos
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Seamless sync with client for rapid feedback loops
Ready to Build Like Fanatics? :
Let’s launch your campaign and turn downloads into deposits.
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500+
First-Time Deposits (FTDs)

75%
of users made a redeposit
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57%
Day 7 retention

2.46%
P360 Fraud Rate